A versatile design-oriented developer and experienced team leader specializing in web, video, motion graphics, UX/UI, design, branding and marketing solutions. A versatile design-oriented developer
and experienced team leader
specializing in web, video, motion
graphics, UX/UI, design, branding and
marketing solutions. I’m a creative computer scientist and graduate from the University of California, Riverside developing at the intersection of design and technology.

For over ten years I’ve worked across branding, advertising, web design and marketing solutions for clients ranging from small startups to industry brands. Experience & Creativity Developing Innovations My skills include product design, interactive design, video production, prototyping, mobile design, branding, full stack development and team leadership.

I’m interested in clean aesthetics, minimalism, unusual typography, photography and simplistic UX solutions. My Work Let's Collaborate! I currently work remotely on freelance projects and have a full-time commitment at UC Riverside. Outside of my commitments I work with a select freelance client base.

Feel free to get in touch. I'm available to discuss upcoming projects. Let's Talk HOME ABOUT CONTACT PORTFOLIO

WORLD RECORD EVENT MOBILE APP MOTION GRAPHICS DIGITAL SIGNAGE LOGOS VIDEO PROJECTS WEBSITES PHOTOGRAPHY My Work Some of my work involves Research and Analysis, Content Strategy, UI Design, UX Strategy, Logo Design, Brand Campaigns, CMS Integrations, SEO, Social Media, Technical Writing and Motion Graphics. Marketing a
World Record Event The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories. The best, most creative events create interactions that not only reflect positively on the brand, but generate a buzz long after the event is over.

With the opening of the newly expanded UCR Student Recreation Center, I advocated for experiential marketing by having UCR join in one of the most popular mass participation activities of 2014; popping bubble wrap. To promote the event I used print, social media, a press release and solicited sponsorships for this event marketing experience. I also orchestrated a phone call into the radio show On Air With Ryan Seacrest.

In conclusion, over a quarter of the UCR student population participated in the day's activities and we acheived in sharing the message that the Student Rec Center is a safe, fun and stress reducing place for all. Click the links below:
ondemand_video Promo Video 1
ondemand_video Local News Video
ondemand_video Promo Video 2
ondemand_video Event Recap Video
music_video On Air With Ryan Seacrest
Press Enterprise News As a UX/UI designer, I understand the perfect user interface should look good and work even better. I provide simple and clean digital solutions that are sensitive to the user-centered mindset. I also focus on a product's ease of use, the User Experience (UX) and the science behind design. Along with UX, User Interface (UI) is also important to me and I value sophisticated, modern and timeless design - because design creates value.

In 2015, I drafted a mobile app solution for UC Riverside students who needed up-to-date info on the Student Rec Center. Working with a third-party programing team and leading the solution as project manager, I provided insight, visual design, prototyping, user testing, user journey, information architecture and data analytics for the UCRSRC mobile app.

My communication plan for this service included print, digital signage, video and social media. Within the first six months of deployment, there were over two-thousand app downloads. Proving that the solution was much needed and welcomed among members of the UCR community. The UCRSRC Mobile App Click the links below:
ondemand_video UCRSRC Promo Video
mobile_friendly UCRSRC Mobile App
CampusRec Article Storytelling with Motion Graphics Graphics have been a great resource to explain complicated messages through visual representation, since the beginning of human civilization.

As a self-taught freelance motion graphic designer, I became intrigued by motion graphics when it wasn't even a job title. I studied illustration and taught myself everything about this medium. Motion graphics takes everything I love about design and rips the lid off, allowing me to take a logo or illustration and bring it to life. My Photographic Style I developed an interest in photography at a young age and was soon put in charge of the family camera. My photographic education has spanned across two continents and involved a number of freelance projects on the side.

I'm comfortable in Adobe Photoshop and Lightroom, and I primarily shoot with DSLRs. I am proficient in portrait, product, architecture, sports, event and pet photography genres. I'm still finding my niche, but I find portrait photography the most rewarding. When taking portrait photos, I love images that are warm and soft or bold and daring, and often times having just a slight matte feel to them. Going Green with Digital Signage Digital displays capture 400% more views than static displays. Not only do they capture more views, but their recall rate is 83%—significantly higher than any traditional media. The benefits of digital signage are that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells and impulse-buys by quickly adapting and deploying engaging content when and where it matters most.

Working with Reach Media Network and UC Riverside's Information Technology Services (ITS), I welcomed the advanced technology of implementing HDMI over LAN. This provided us with the possibility of connecting a relatively large number of screens through the same local area network with HDMI connections.

Startech's HDMI over Cat5 transmitters and receivers were installed at each installation point and display as the university's ITS team configured a dedicated VLAN for the video signal. The end product was a clean and robust digital signage solution.

Producing Videos I manage all elements of a video’s pre-production, production and post-production process, including planning, filming, scheduling and editing. As a video producer, I've worked in audio, scriptwriting, graphics, visual effects and versioning/adaptation for different markets.

In addition to ensuring content, length, tone and style requirements are satisfied for each project, I ran point, and facilitated the exchange of information between clients and members of the production team. My job is to make sure projects are held to a high creative standard, delivered on time and stay within budget. Plan. Design. Build. Launch. I'm a full stack developer who believes in crafting Websites that resonate with the intended targeted audience and engages them within seven seconds.

My years in web development experience with clients range from high-profile government institutions to small-business startups. I have the skill and knowledge to use server-side languages like PHP, Java and .Net to build an application, and tools like MySQL, Oracle and SQL server to find, save or change data and deliver it back to the user in front-end code.

I've written stored procedures as part of a bigger web development team, adding an extra level of abstraction from the underlying database schema. I've also taken on large scale front-end projects, such as my solo undertaking of building the UCR Recreation website. Designing a Logo Before I even think about what a logo will look like, I like to learn the story behind a company or product.

Design theory creates value, and in my years of practice I've been fortunate enough to be mentored by designers who regularly uses design theory and can explain their thinking.

The final touch to the effectiveness of a great logo is color. Working with the right color palette, a logo's color can influence a mood and a desire to buy or engage. Colors like Blue are generally popular with professionalism and businesses, Yellow is often used to attract attention and Green often expresses life, renewal or opportunity.

 

I genuinely enjoy the creative process from strategy to execution. My core competencies include analytical thinking, developing digital strategies, responsive design, video production, creative app and website design.

I am proficient in a wide range of tools; Adobe Creative Suite (Photoshop, Illustrator, InDesign, Audition, After Effects and Premiere), Balsamiq, Axure Rp, XCode, Microsoft Office, Wordpress and Drupal. Furthermore, I code in HTML, PHP, SQL, CSS, Javascript/JQuery, C++/C# and ASP.NET.

More About Me Fun Facts 2019 - My son and I were asked to be extras on NBC's hit TV show THIS IS US 2005 - I met Frankie Muniz (Malcolm in the Middle) in 2005 at a Los Angeles Clippers basketball game! 1994 - I began my coding journey with a Timex Sinclair 1000 PC, a Frogger video game and a Superman comic about a TRS-80 computer.